The media and communication industry like every other on the list is dependent on several major factors. No wonder, its panel could be segmented based on different criteria.
The list broadly contains enterprises, retailers and individual customers all of which could be segmented on the basis of following parameters:
- Content type: People consume different types of content and have a preference of one form over other. Television shows, movies, music, books, newspapers, magazines, podcasts, or social media are few among others. Getting an understanding of this can help them reach out to specific people for the things they have to say.
- Demographics:Keeping a tab on factors like age, gender, income, education, ethnicity, and geographic location is like mandatory for any market research. Change one of these and the result of the whole survey changes in an instant.
- Devices: The devices used to access content can say a lot about people. It could be anything from smartphones, tablets, laptops, desktops, televisions, to gaming consoles. Again, it is about user experiences and preferences across different devices.
- Service providers: People use different service providers to access media content, including cable providers, streaming services, satellite radio, or internet service providers. The competitive landscape and user behaviour across different service providers are linked in a manner that asks for decoding.
- Attitudes and behaviour:This one’s big. Media consumption is heavily dependent on attitudes and behaviour. Some are ready to go ad-free while others are ready to compromise on time. Similarly some are data privacy fanatics while others are not so much. Therefore, going in depth here can provide gems.
- There was a time when media used to mean either print or TV. Here we would elaborate on a panel that focuses on TV and film. The professionals work in studios or for production companies or delivering streaming services. We got them to deliver accuracy if you seek insights from them.
- The eccentric community of creatives working for agencies comprising consultants and media buyers form this panel. They are from the area of advertising, marketing and public relations.
- We just highlighted where print media was in terms of its accessibility in the time before the Internet. The aura hasn’t died down as many had predicted. The competition certainly has gotten fiercer than ever. Hence if you seek a panel of people who have careers in publishing and distribution of books, newspapers, magazines and other printed materials, Crystal Research can make your journey and project a huge success!
- We are living and breathing in the age of Internet, AI and digital services taking over our lives by every means. If this is where you seek to dive into hidden nuggets of insights, individuals involved in the creation, distribution, and consumption of websites, social media platforms and mobile apps, form our exclusive panel.
- We have talked about Telecom as an Industry but not as a part of media and communication partner. This panel involves people working in the provision of telecommunication services, like wireless and wireline services, broadband internet and satellite services.
- The entertainment has a new address. It’s gone digital and yes, mobile. The experts involved in the production and distribution of video games, music, videos, and online courses.
Each panel presents unique challenges and opportunities and Crystel Research helps you identify target markets, assess market trends, and develop effective marketing strategies.