Star panellists meet star research professionals and ‘Crystellisation’ of insights happens!

Whatever be the query, the actual work of market research begins with reaching out to the target audience. Crystel Research, thanks to its ever-growing reliable panellists, is able to get their valuable insights in response to the objective of our clients. The aggregation of these insights requires multiple tools and technologies to come to some constructive analysis later, but the process to do that is also crucial.

Accurate data collection is as crucial to the market research as the data itself. The well-laid foundation would deliver a proud edifice of analytical conclusion. The well-informed business decisions, setting up and raising benchmark for quality assurance and ensuring a loyal customer base are all depending on this edifice.

Crystel starts with finalising on what methods and procedures would best match the concern/query of our client. We start with identifying the need, which could either be of quantitative or qualitative data, leading ultimately to sorting the process to accumulate reliable and conclusive data collected in a pre-meditated time frame.

• One-off surveys (also termed Ad Hoc which is one time)
• Trackers (ongoing studies to track any change in responses)
• Quick poll surveys (short and cost effective)
• CATI (telephonic collection of data through surveys)
• In-depth Interview (to accumulate deeper understanding)

Quality Assurance :Prevention is the key word here. Accuracy of data is best ensured by proactivity. Crystal research follows a standard protocol for all the data collection procedures to not let data collection be mangled up by any sort of discrepancy. We are supported by well-trained research professionals who have systems in place to guide and track them. Being ‘Crystel’ clear already, they follow a elaborately documented step-by-step instructions manual, to leave no scope for vagueness.

Quality Control :It’s a continuous process which takes place at all times of the processes that make up market research, but most importantly before and during the data collection process, varying slightly with the kind of data collection decided upon. Crystal Research has set up a well-defined communication system, removing any chance of ambiguity in the flow of information exchange. We also work on flawed data (ambiguous, or inconsistent, unreliable) which gets highlighted during quality control.

Now that we have underlined what we knew, let us hear you to understand over coffee!