Reaching an authentic opinionated crowd that matches just the requirement of the research to be conducted can be extremely challenging. Getting reliable data, managing high response rate and gathering diverse perspectives over similar things, can get tricky when we need these to be tied in one neat thread of process.
Not for us though!
As mentioned before, our panellists are our stars. We cannot shine without them. They have trust in us to protect their privacy and we have faith in our tools to detect fake profiles or fraud respondents. Basically, it’s both ways and mutually rewarding. Thus the target market, identified by the businesses that are clients with us, are the key participants of the survey!