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Automotive Industries Detail

Automotive Industries Detail

  • Buyers: 20%
  • Accessories/auto parts manufacturers: 15%
  • Automotive brands (Assembling lines): 10% (seed companies, fertilizer manufacturers, food processing companies)
  • Research and Development: 11%
  • Marketing Agencies: 10%
  • Supply chain managers : 12%
  • Environmentalists: 10%
  • Financial Agencies: 12%

The automotive industry depends heavily on data which is specifically analysed for their individual goals. The research is driven by the target market and the people ready to contribute to that research to make the findings worth their time.

The panel for the automotive segment could be approximately represented by the following pie (differentiated by the research query):

  • Vehicle Type: The panellists can differ in the different types of vehicles they drive for their chosen. They could vary from passenger cars to SUV to commercial carriers. Since the automotive industry never gets old, newer and more fascinating vehicles add to the lists and older ones get chucked out when no longer wanted or needed.
  • Brand Loyalty:Consumers of the automotive products may or may not commit themselves for a particular brand. Those fierce brand loyalists have different insights to share from those ready to experiment a little with the available number of brand options.
  • Purchase Stage: The various purchase stages a potential buyer is in decides if he would buy a product or not, or had already gone through the cycle of researching, testing and bringing the vehicle home.
  • Demographics: A vehicle purchasing/driving population can be targeted on the basis of age group, income, education and geographic location. What you want to know would decide on all these parameters.
  • Price Point:The tipping price points can have much to tell about any buyer (budget or luxury). What your vehicle can or cannot have to own this buyer is a treasure of insights for the marketing professionals at the automotive brand research .
  • Fuel Type:The type of fuel (gasoline, diesel, hybrid and electricity) used for the vehicle can also affect the judgement of the buyers
  • Buying Channel:If the preferred channel of purchase is online or traditional dealerships can tell many different stories.
  • Features:What features a car has can also affect the buying decision.
  • Manufacturers have their own side of stories to tell, needs to share, ideas to work on. Various insights can be shared for the part or accessory they are producing, its challenges through sourcing and inventory management to the production and delivery.
  • The automotive companies that are the face of the vehicles, the names that make people buy a vehicle have their own perspective, preferences and ideas about making and selling. Professionals at these places are the prime panellists we work with.
  • The industry relies heavily on R&D. More and more feature-rich, fuel-efficient, futuristic, AI-powered, Solar/Electricity-powered and safety-first vehicles are in vogue and picking up the tastes and preferences of the modern target audience. The professionals and the test drivers can be the best people to give some highest grade if enquired in a structured manner.
  • Companies tasked with promotion of the vehicle (and its accessories) manufacturing brands are as much into the product and services as the company itself. The target audience will know about the brand the way it would be marketed. The role of the marketers thus, is very crucial, just as their perspective.
  • The supply chain professionals are in the actual heat of the process. They manage the whole operations from production to delivery; one tiny mismanagement can catapult into some major manufacturing setback.Their opinion is worth in gold where their expertise can be monetised if used judiciously.
  • You cannot take away sunlight from the sun. Where there are manufacturers, a group of individuals or NGOs will be there to highlight what’s being done wrong or could be done in a better way to coexist with Nature. And they do impact the functions of the vehicle manufacturers, so much so that they try to better the fuel efficiency, enhance the features or add solar powered functionalities.
  • Manufacturing vehicles is a tough business, because it’s cost intensive. At various points of time, companies need funding to get through the operations and bridge gaps. The whole process as well as the brand equity is evaluated for the size of loan a bank would be able to disburse when companies apply. That’s one; the other are the people financing the vehicle for their needs. Opinions of professionals here along with their peculiar insights could be valuable to those who understand how to make the best use.