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Education Industries Detail

Administrators: 12%
Students: 15%
Parents: 10%
Employers: 15%
Education technology providers: 10%
Educational publishers: 10%
Education policymakers: 5%
Non-profit organizations: 5%
Education investors: 8%
Education consultants: 10%

Market research depends on the responses of the panellists. Since the questions are well thought of, their answers would reveal best insights, but only when the panel is selected very carefully. In the education sector, depending on the objective of the market research, following panel segmentation works really well for a wide array of research.

Educators: People who are actually responsible for the deliverables (education and management) fall in this category, like teachers, professors, and administrators.
Students: In a market setup, they are the equivalent of consumers. Students at various levels of education are in this category, including primary and secondary schooling, higher education, vocational training, and adult education.
Parents: They are the ones paying for everything and are the key decision makers on the education front. They ought to be included in any serious survey on education.
Employers: Along with parents, modern day employers have vested interest in knowing what kind of education qualification best meets their needs. They can be surveyed for getting insights on the specific skills and education backgrounds they are looking for for their hiring needs. Who knows they might already be conducting training programs and workshops.
Education technology providers: Since the era of technology revolution in every field, education has also evolved. Thus various stakeholders creating and shaping learning management systems, online courses, and educational software are prime panellists
Educational publishers: Since textbooks, workbooks, and other educational materials for use in schools and other educational settings are going to be there, so will be the panellists of this section.
Education policymakers: Government officials and other stakeholders who are involved in setting education policy at the local, state, and national levels.
Non-profit organizations: Non-profit organizations that are involved in education advocacy, research, and programming.
Education investors: Investors who are interested in supporting education initiatives and may have an interest in funding education-related startups.
Education consultants: Since education has been upgraded, education provider institutions (like schools, universities, and other education-related organisations) must also, equipped with the newer tools of the trade. Consulting professionals are paving the way for it, so is their presence on this list.