Business-to-Business (B2B) panel ensures that the projects seek only the best of decision makers who are responsible for sustaining everyday business. Their opinions and responses would tell volumes about the industry/market they are in, the target audience they cater, the challenges and the opportunities they get day in day out and their own work. Factor in the competition and the game gets truly exciting!
Any insight sought from them is pure gold.
B2B profiling is in layers and levels. The kind of value you are on a lookout for determines the layer we as market researchers need to go. It could vary from individual professions based on unique skill sets like architecture, dentists and farmers to Job titles including but not limited to HoD, CS, MD, and partner.